LARA PAIKOFF

Marketing professional who takes initiative on team goals and objectives. Offers a keen analytical eye and strong writing skills to every task. Enjoys working collaboratively and cross-functionally.

Larapaikoff@gmail.com

EDUCATION

PACE UNIVERSITY, NEW YORK, NY

LUBIN SCHOOL OF BUSINESS

BACHELOR OF BUSINESS ADMINISTRATION IN ADVERTISING & INTEGRATED MARKETING COMMUNICATIONS

GPA: 3.42

RELEVANT COURSEWORK

ADVANCED MARKETING MANAGEMENT

MEDIA PLANNING AND BUYING

INTERNATIONAL ADVERTISING AND PROMOTION

FUNDAMENTALS OF ADVERTISING AND PROMOTION
CONSUMER BEHAVIOR
MARKETING RESEARCH

AWARDS

DEANS LIST FIRST HONORS SPRING 2020

ALPHA DELTA SIGMA HONOR SOCIETY
RECIPIENT OF JOHN A. AND JEAN N. GERSON SCHOLARSHIP

WORK EXPERIENCE

Freelance Marketing Consultant Brooklyn, NY

Lara Carol Consulting June 2020 — Present

Develop strategies focusing on critical analysis of the company’s current marketing programs
Design effective marketing plans and promotional strategies for small businesses to increase user engagement and revenue

Freelance Marketing Consultant Brooklyn, NY

BrandMarketing Services Ltd. May 2020 — Present

Conduct survey analysis report based on survey data relating to the attitude behaviors of ride-sharing companies
Analyze leaders within the Orthopedics industry for client trademarking
Gather Press and Media coverage on industry-specific clients

Social Media Marketing Internship Brooklyn, NY

Karen's Body Beautiful November 2018 — December 2020

Established a clear brand voice on social media platforms
Curated daily social content calendar distributed throughout social media platforms to increase brand awareness and user engagement
Developed and facilitated web-based ad campaigns

Public Relations Internship New York, NY

EMPKT PR June 2019 — August 2019

Communicated with a wide range of magazines, blogs, radio, and TV stations to request promotion for clients
Curated announcements, bi-weekly press reports, and promotional press releases for 10+ clients
Compiled research on genre, location, and outlet media lists to improve overall audience demographic

Marketing Assistant Brooklyn, NY

Cue Boutique June 2017 – July 2018

Direct development of social media platforms to gain a target of 30+ followers weekly
Prepared bi-weekly campaigns to reach 250 customers using MailChimp and Constant Contact

LEADERSHIP & ACTIVITIES

Brand Marketing Team, Account Planning and Media Department September 2019 – May 2020

Humans of Pace University, President December 2017 – May 2020

The National Society of Leadership and Success, Publicity Chair January 2018 – May 2020

Advertising Club at Pace University, Member January 2017 – Fall 2017

TECHNICAL SKILLS

Microsoft Office Suite (Word, Excel, PowerPoint) | GSuite | Basic Adobe Creative Cloud | Google Analytics Certified | Mailchimp

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